John Seabrook 

John Seabrook has been a staff writer at The New Yorker since 1993. He is the author of Deeper: My Two-Year Odyssey in Cyberspace (Simon & Schuster, 1997), Nobrow: The Culture of Marketing the Marketing of Culture (Knopf, 2000), Flash of Genius and Other True Stories of Invention (St. Martin's, 2008), and most recently The Song Machine: Inside the Hit Factory (W. W. Norton 2015). His work has also appeared in Harper's, The Nation, Vanity Fair, Vogue, Travel + Leisure, and The Village Voice. He has taught narrative nonfiction writing at Princeton University and lives in New York City.

[Seabrook’s] thesis–and catchy name for it–is almost irresistible as a way of describing the effect marketing is having on culture.–Time

Interview with Frontline